Sulfate-Free Shampoo System for a D2C Hair Care Brand

A fast-growing D2C brand wanted to shift from a basic SLS-based shampoo to a gentler, sulfate-free system without losing foam or cleansing power.

LoveChem helped the customer shortlist mild surfactants, conditioning agents and preservatives that matched their positioning, price point and manufacturing constraints.

• Selected a blend of mild anionic and amphoteric surfactants.
• Recommended a compatible emulsifier/wax system for conditioning.
• Optimised viscosity and pearlising for a premium look and feel.
• Aligned all raw materials with export and label requirements.

After lab trials and scale-up, the brand launched a successful sulfate-free shampoo range which now forms a core part of their hair care portfolio.